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Marketing Specialist

Location: 

Cleveland, OH, US, 44115

Company:  1100-Applied Industrial Technologies

Catalog Support – Print and Digital

  • Responsible for half of the print catalog work (Bearings, PT, Tools, Safety and General Industrial chapters), which includes working with suppliers as well as internal departments such as corporate communications, content group, product management and product file on:
  • Collecting and making catalog edits
  • Checking parts are good in SAP
  • Editing layouts

 

Digital Promotions

  • Responsible for sourcing / writing / creating content for homepage and corresponding landing pages in coordination with Corporate Communications
  • Build-out calendar for the year with digital team
  • Gather content from suppliers or create for both emails and landing pages
  • Utilize workflow tool (BrandPoint) in order to organize projects
  • Work in tandem with group to align with content strategy
  • Manage incoming promotions (operationally)
  • Identifying new opportunities and content themes

 

Requirements:

  • Demonstrated experience with email campaigns and digital marketing strategies
  • Experience collaborating with different areas of a business or different teams outside of your own
  • Demonstrated understanding of metrics and conversions
  • Demonstrated ability to work as both a team member and as an individual contributor
  • Excellent time management skills
  • Excellent verbal and written communication skills
  • Detail-oriented with extremely good follow-up
  • Proficient with HubSpot marketing automation
  • Proficient with Microsoft Office suite (Word, Excel, PowerPoint)

 
Education and/or Experience:

  • Bachelor’s degree in marketing or with relevant work experience
  • Minimum 3-5 years of experience in creating email campaigns
  • Experience running A/B tests in HubSpot, list segmentation, and more.
  • Excellent oral communication skills (including in-person, phone, and email)
  • Experience marketing for industrial distribution is a plus
  • Experience working with a PIM is a plus


This Job Is Ideal for Someone Who Is:

  • Detail-oriented -- would rather focus on the details of work than the bigger picture
  • People-oriented -- enjoys interacting with people and working on group projects
  • Dependable -- more reliable than spontaneous

Applied Industrial Technologies (NYSE: AIT)  is a leading industrial distributor that offers more than 6.5 million parts to serve the needs of MRO and OEM customers in virtually every industry. In addition, Applied® provides engineering, design and systems integration for industrial and fluid power applications, as well as customized mechanical, fabricated rubber and fluid power shop services. Applied also offers storeroom services and inventory management solutions that provide added value to our customers.

 

We are an equal employment opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, gender, sexual orientation, age, disability, protected veteran status, marital status, medical condition or any other characteristic protected by law.

 

If you need accommodation for any part of the employment process because of a disability, please send an email to hiring@applied.com or call 216-426-4389 to let us know the nature of your request.


Nearest Major Market: Cleveland

Job Segment: Engineer, ERP, Corporate Communications, SAP, Marketing, Engineering, Technology